This Aweber Review comes from someone who tested the platform with 500 subscribers. Email marketing tools promise to save time and increase sales. Most deliver on one but fail on the other.<\/p>\n\n\n\n
AWeber was founded in Pennsylvania in 1998 and has served one million customers since then. The platform still exists today despite hundreds of newer competitors. You need to know if it survived on reputation alone. Check current Aweber features here<\/a> before making any decision.<\/p>\n\n\n\n AWeber is easy to use from the moment you sign up. The interface feels dated compared to newer tools. But dated doesn’t mean unusable.<\/p>\n\n\n\n AWeber<\/a>‘s paid plans start at $15 per month with AWeber Lite, and AWeber Plus, starting at $30 per month, unlocks unlimited lists, automations, landing pages, advanced behavioral automations, split testing, and cart abandonment emails. AWeber eliminated all grandfathered pricing and raised rates by 50\u2013150% across the board in December 2024. Long-term users got hit hard. New users pay these higher rates from day one.<\/p>\n\n\n\n Pricing grows quickly as subscriber lists expand. A 500-subscriber list costs you one amount. A 5,000-subscriber list costs significantly more. AWeber counts unsubscribed contacts as part of your list if they are still in your account, so you need to delete them regularly to avoid additional costs.<\/p>\n\n\n\n The free plan supports up to 500 subscribers and includes automation, landing pages, and 24\/7 human support. This beats most free plans from competitors.<\/p>\n\n\n\n AWeber scored 83.1% in the latest deliverability test conducted in January 2024, which is considered acceptable since it meets the industry average. Acceptable doesn’t mean excellent. AWeber still sits near the bottom of the list, ranking 11th out of 15 platforms.<\/p>\n\n\n\n In January 2023, AWeber demonstrated a 92% deliverability rate, improving to 93.2% by June 2023. Performance is pretty inconsistent, and the five-round average drops to 82.44%, indicating a poor deliverability score. Your emails reach inboxes sometimes. Other times they vanish into spam folders.<\/p>\n\n\n\n The latest round showed that AWeber’s email delivery rate to Gmail Primary Inbox was 81%, which is pretty poor and is the second lowest out of the 15 platforms, with a significant 14% drop in performance compared to June 2023. Gmail matters because most people use it.<\/p>\n\n\n\n AWeber’s deliverability rate shines when it comes to Yahoo and AOL, with performance consistently stellar since 2017, with multiple testing rounds achieving 100%.<\/p>\n\n\n\n AWeber’s implementation of automation has evolved from simple linear sequences to more dynamic, tag-based workflows, utilizing a “Campaigns” feature that allows marketers to trigger emails based on specific user actions. Automations in Workflows allow you to trigger actions based on how subscribers interact with your messages, adding or removing tags when subscribers open messages or click links.<\/p>\n\n\n\n Unlike other competitors, you can’t build sophisticated automation journeys, as you only get a few basic triggers and actions. Advanced marketers will hit these limits fast. Beginners won’t notice them for months.<\/p>\n\n\n\n The automation builder lacks branching and conditional logic. Simple sequences work fine. Complex customer journeys require workarounds.<\/p>\n\n\n\n AWeber’s editor is excellent, flexible, and intuitive, packed with options where you can drag and drop content freely, choose from a wide range of elements including coupons and carousels, and easily undo or redo changes. It’s one of the few tools that supports AMP for email, the Smart Designer is really neat, and the integrated AI writer is very promising.<\/p>\n\n\n\n Similar to most email marketing services, AWeber has a drag-and-drop email builder that felt familiar and easy to use from the moment you start creating a test campaign. Templates look professional. Some feel outdated. AWeber’s been around for a long time and it shows, with a user interface that might be time for a rework, and the same holds true for some of the email templates.<\/p>\n\n\n\n Worth knowing.<\/p>\n\n\n\n AWeber’s support is excellent, as it’s not common for email marketing providers to offer both live web chat and telephone support, with four support options in total including live chat and telephone support, an online knowledgebase and email support, and the Live Chat feature available 24\/7. The knowledge base is detailed and easy to search, the live chat team are quick to respond usually within an hour, and it’s one of the few platforms offering 24\/7 support with genuinely helpful responses rather than scripted.<\/p>\n\n\n\n Someone had a problem with deliverability and contacted support, the answer came fast within hours, the problem was solved within 24 hours, and the support is incredibly fast and helping. Phone support runs Monday through Friday. Saturday to Sunday they are available for Live Chat and Email support.<\/p>\n\n\n\n Support alone won’t fix platform limitations. But it helps when problems arise.<\/p>\n\n\n\n You can build as many landing pages as you want to sign up new subscribers and sell products. It’s not going to rival a dedicated ecommerce platform like Shopify, but for selling a digital product, booking a coaching session, or taking a quick donation, it gets the job done, and another notable feature is the Link in Bio page that works like Linktree for Instagram and TikTok users.<\/p>\n\n\n\nAweber Review: Pricing Reality<\/h2>\n\n\n\n
Real Deliverability Numbers in This Aweber Review<\/h2>\n\n\n\n
Automation Features Covered in This Aweber Review<\/h2>\n\n\n\n
Email Builder Assessment for Aweber Review<\/h2>\n\n\n\n
Support Quality in This Aweber Review<\/h2>\n\n\n\n
Landing Pages and Forms Aweber Review<\/h2>\n\n\n\n