Solo ads are powerful—but only if you have the right funnel.
Too many beginners in the make money online space waste money on clicks that don’t convert. Why? Because they send cold traffic to the wrong page, with the wrong message, and zero follow-up.
In this post, I’ll walk you through how to build a solo ad funnel that works—whether you’re promoting affiliate offers, a digital product, or just trying to grow your list.
🧠 What Is a Solo Ad Funnel (And Why It Matters)
A solo ad funnel is the path a lead takes from click ➜ opt-in ➜ warm-up ➜ sale.
With the right setup, you don’t just “get traffic”—you get:
- Subscribers you can email forever
- Engaged leads who know who you are
- Sales without pitching like a sleazy marketer
If you’re serious about affiliate marketing, this is where you separate winners from wishful thinkers.
🔧 Step 1: Create an Opt-In Page That Converts
Your solo ad traffic is cold. You’ve got 3–5 seconds to grab their attention.
Your opt-in page needs:
- A bold headline focused on the benefit (not features)
- A simple freebie (checklist, video, cheatsheet)
- A strong CTA like “Send Me the Free Guide”
- No distractions—clean, focused, mobile-friendly
👉 Never built a funnel before? This beginner-friendly guide walks you through step-by-step.
🎯 Target opt-in rate: 30–50%
🪜 Step 2: Add a Bridge Page That Pre-Sells Your Offer
Don’t send cold traffic straight to an affiliate link.
Instead, use a bridge page to:
- Thank them for opting in
- Briefly introduce yourself (bonus points for a video)
- Explain what they’re about to see and why it matters
- Guide them to click through
🧠 This step builds trust fast—especially critical in biz opp niches where skepticism is high.
✉️ Step 3: Build a Follow-Up Email Sequence That Sells
Most solo ad buyers send 1–2 emails and give up.
Big mistake.
You need a 10–12 email sequence that educates, builds belief, and leads your subscribers toward the offer.
Sample layout:
- Emails 1–2: Welcome + deliver the lead magnet
- Emails 3–4: Tell a story (yours or someone else’s transformation)
- Emails 5–6: Handle objections + give value
- Emails 7–8: Share tutorials, results, or case studies
- Emails 9–10: Introduce urgency, bonus, or limited time
- Emails 11–12: Recap benefits + strong CTA
🎯 Use OptinDojo or your email platform to track opens, clicks, and sales.
👉 Master your tracking here
✅ Step 4: Track & Tweak Your Funnel
You don’t need to be a data nerd—but you do need to track key stats:
- Opt-in rate
- Bridge page click-through
- Email open & click rates
- Conversions (sales, booked calls, etc.)
Tools like OptinDojo, Google Analytics, or even Bit.ly links can help.
❌ Common Solo Ad Funnel Mistakes to Avoid
- Sending traffic straight to an affiliate link
- Using generic vendor swipe emails without editing
- Overcomplicating your funnel with 5+ pages
- Ignoring mobile optimization
- Not cleaning your list (ditch the dead weight!)
👉 Want to avoid shady vendors altogether? Read this.
💬 FAQs: Solo Ad Funnels
Q: Do I need a lead magnet for solo ad traffic?
✅ Yes. It builds trust and gives people a reason to opt in.
Q: How many emails should I send?
🎯 At least 10–12 over the first 7–14 days. Focus on value, not hype.
Q: What tools should I use for tracking?
Try OptinDojo for tracking opt-ins, clicks, and sales performance.
Final Thoughts: Set It Up Once, Let It Convert for You
A solo ad funnel isn’t just a landing page—it’s your entire system for building trust and making sales on autopilot.
When you build it right:
- Your clicks become subscribers
- Your subscribers become buyers
- Your list becomes a long-term asset
👉 Want done-for-you solo ad traffic for your new funnel? Click here to get started.
Let me know your take—comment below and join the conversation.
👉 Read the post that came before this: Best Solo Ads for Affiliate Marketing
👉 Get clicks delivered to you: See my Solo Ads offer
Keep building, keep emailing!