If you’re buying solo ads and only sending 1 or 2 emails… you’re leaving money on the table.
Big time.
The truth is, most affiliate sales don’t happen from the first email. They happen from consistent, value-packed follow-up that builds trust and keeps your offer top-of-mind.
But what if you’re not a pro copywriter? No problem.
In this guide, I’ll show you exactly how to write a 10-email follow-up sequence—even if writing isn’t your thing.
🧠 Why You Need a 10-Email Sequence (Not Just 2-3 Emails)
Solo ad traffic is cold. These leads don’t know you (yet), don’t trust you (yet), and won’t buy from you without some warming up.
A well-crafted follow-up sequence:
- Builds authority
- Educates your list
- Creates trust and curiosity
- Turns clicks into conversions
👉 New to funnels? This beginner-friendly guide walks you through the full setup.
✍️ How to Structure Your 10-Email Follow-Up Sequence
Let’s break it down step by step. You don’t need to overthink this—just follow the framework.
🔹 Email 1: Deliver the Freebie + Quick Intro
- Subject: “Here’s your download + what’s next”
- Deliver what you promised (checklist, video, etc.)
- Introduce yourself briefly
- Tease what’s coming in the next email
🔹 Email 2: Personal Story or “Why This Works”
- Subject: “How I discovered this by accident…”
- Share your story or someone else’s journey
- Connect emotionally and introduce your affiliate product subtly
🔹 Email 3: Break Down the Problem
- Subject: “The #1 reason most people fail at [goal]”
- Talk about the real obstacle holding them back
- Frame your product as the natural solution
🔹 Email 4: Soft Pitch + Social Proof
- Subject: “This helped [Name] go from stuck to success”
- Share a success story or testimonial
- Include a CTA to your affiliate offer
🔹 Email 5: Objection Crusher
- Subject: “But what if it doesn’t work for me?”
- Handle common doubts (cost, time, tech fears)
- Show how your offer addresses those concerns
🔹 Email 6: Value Bomb (Mini Training or Tip)
- Subject: “Quick tip: How to [achieve benefit] in 5 mins”
- Give something useful—show your authority
- Include a subtle CTA
🔹 Email 7: FAQ + Soft Re-Pitch
- Subject: “You asked, I answered…”
- Share a few frequently asked questions
- Remind them what your offer can do
🔹 Email 8: Scarcity / Deadline Angle
- Subject: “Time-sensitive: This might be gone soon”
- Create urgency (bonus ending, limited-time deal)
- Strong CTA
🔹 Email 9: Bonus Stack or Offer Recap
- Subject: “Here’s what you’re getting if you act now”
- Recap offer benefits + bonuses
- Link to your offer again
🔹 Email 10: Final Call / The Last Email
- Subject: “Last chance to get [benefit]”
- Strong close, clear CTA
- Reminder of what they’ll miss out on
🛠️ Tools to Make Writing Easier
You don’t have to write every email from scratch—and you definitely don’t need to be a copywriting wizard.
Here are a few tools to make the process easier (and faster):
- OptinWizard Swipe Machine
A done-for-you tool that generates high-converting email swipes tailored for affiliate marketers and solo ad funnels. - Email templates or curated swipe files
Start with proven frameworks and tweak for your audience. - OptinDojo for tracking opens and clicks
👉 Here’s how to set it up - Notion, Google Docs, or your autoresponder’s draft folder
Organize and edit your emails before scheduling.
💡 Tips for Better Email Results
- Keep subject lines curiosity-driven, not spammy
- Write like you talk (you’re not writing a novel)
- Use short paragraphs and bold the big points
- Every email should have ONE goal and one CTA
Final Thoughts: Your Leads Deserve More Than 2 Emails
Most affiliate marketers waste their solo ad traffic by under-communicating.
That ends now.
Build trust. Educate. Pitch smart. Do it over 10–12 emails—and watch your list go from cold to converting.
👉 Need fresh leads to test your new sequence? Check out my solo ad traffic here.
Have questions or feedback? I’d love to hear from you in the comments!
👉 Read the post that came before this: How to Track Solo Ad Traffic Like a Pro
👉 Get leads delivered to you: See my Solo Ads offer
Until next time, keep growing your list!