So you’ve built a list using solo ads—great move.
You’ve got traffic, follow-up emails, and maybe even a few clicks on your affiliate links.
But if you’re still not seeing sales, the problem probably isn’t your funnel—it’s your offer.
Cold traffic needs low-friction ways to say yes.
That’s where low-ticket offers and deep funnels come in.
Let’s break down how you can turn those cold leads into buyers—and fast.
💰 Why Low-Ticket Offers Work with Solo Ads
Solo ad leads are:
- Cold
- Freebie-driven
- Often new to online business
If your first pitch is a $497 course or high-ticket coaching, you’ll lose them fast.
Low-ticket offers:
✅ Require little trust
✅ Create impulse decisions
✅ Get you buyers—not just subscribers
Once someone pulls out a card (even for $7), you’ve started a buying relationship.
🧠 What Counts as a Low-Ticket Offer?
Here are price points that work well with solo ad traffic:
- $7 mini course or checklist
- $9–$19 tool or system trial
- $17 “no brainer” digital resource
You can use your own product or plug into a prebuilt affiliate funnel that includes one.
👉 Some affiliate systems, like OLSP, offer free entry points with built-in upgrades that behave like deep funnels—great for monetizing solo ad leads.
🔄 Why Deep Funnels Help Maximize ROI
A deep funnel turns one opt-in into multiple revenue opportunities.
Here’s a typical example:
- Free opt-in
- $7 tripwire
- $27–$47 upsell
- Recurring offer or membership
- High-ticket backend (optional)
Even if your solo ad costs $0.80–$1 per click, you can recover spend quickly if your funnel monetizes fast and deep.
💡 Don’t forget: You can still lead with free value—just make sure a paid offer follows quickly in the funnel or email sequence.
🧪 How to Test These Offers
You don’t need to reinvent the wheel. Here’s a simple test sequence:
- Run 100–200 clicks to your funnel
- Track opt-in, tripwire, and upsell conversion rates with OptinDojo
- Segment buyers (with tags or a separate list)
→ Even if you’re an affiliate, you can still build your buyer list by:- Offering a bonus via a custom opt-in page
- Or using the OptinDojo Event Manager to track affiliate purchases and add those leads to your autoresponder (super handy 👏)
- Follow up with personalized offers to buyers only
👉 Master your tracking with OptinDojo
🛠️ Affiliate Systems That Work
Look for systems that include:
- Low-ticket or free entry point
- Multiple upsells or recurring backend
- Prewritten follow-up sequence
- Simple setup
These are built for cold traffic.
You just plug in your link and drive leads.
💡 OLSP is one such option—it’s beginner-friendly and has a proven funnel structure.
🧲 How This Strategy Helps Long-Term
Every buyer becomes:
- Easier to convert again
- More likely to open future emails
- A warmer lead for higher-ticket promotions
By starting with a small ask, you earn trust and cash—without scaring off your list.
Final Thoughts: Start Small, Monetize Big
If you’re buying solo ads and sending people straight to big-ticket offers—you’re leaving money on the table.
Start with:
✅ Low-ticket offers they can say “yes” to
✅ Funnels that multiply each opt-in’s value
✅ Smart follow-up that keeps your buyers buying
This is how you turn your list into a revenue-generating machine.
👉 Need help setting up your followup funnel? Check this out
Let me know your take—comment below and join the conversation.
👉 Catch up on the previous article here: How to Broadcast to Your Solo Ad List Without Burning It Out
👉 Launch your next campaign: Get Solo Ads
Keep building, keep emailing!
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