Should You Use Price-Based Headlines With Solo Ads?

One of the most common questions I get from solo ad buyers is this:

👉 “Should I use a headline like ‘How $25 can make you $500’ on my opt-in page?”

It’s a smart question, because headlines are the first thing your cold traffic sees. And with solo ads, every word counts.

Here’s the truth: price-based headlines can work—but only in the right place and with the right strategy.

Why Price-Based Headlines Can Be Powerful

Solo ad subscribers are usually in a “make money fast” mindset. Price-based headlines:

Speak directly to that desire.
Attract ROI-driven leads who want to know “if I put in X, can I get Y?”
Act as a filter—bringing in fewer but potentially more serious subscribers.

Example:
“Turn a $25 investment into $500 in commissions.”

This headline will attract people who are actively looking for ROI opportunities.

The Downsides of Price Headlines on Opt-In Pages

But here’s the flip side:

They often get lower opt-in rates compared to curiosity-based headlines.
Cold traffic may think the claim sounds too bold or “too good to be true.”
You’ll capture fewer subscribers overall (though they’ll be more qualified).

With solo ads, the volume of leads matters. A headline that scares away half your clicks may leave money on the table.

Where Price Headlines Work Best in a Solo Ad Funnel

Instead of putting them on the front-end opt-in page, here’s where price-based ROI messaging really shines:

1. Bridge Pages (After the Opt-In)

Use a curiosity headline on the opt-in page to maximize sign-ups.
Then on the bridge page, introduce ROI math to prewarm leads.
Example:
- Opt-in: “Discover the 3-Step System to Start Earning Online Today.”
- Bridge page: “Here’s how a $25 test turned into $500 in commissions.”

This way, you capture the lead first, then qualify them with price-based messaging.

2. Sales Pages

The offer page is the perfect place for ROI math. By the time someone lands there, they’re already primed for a money claim.

3. Follow-Up Emails

Once a lead recognizes your name in the inbox, price-based subject lines can boost clicks.

Example: “How a $25 trick turned into $500 commissions (real proof inside).”

4. Re-Engagement Campaigns

If someone hasn’t opened in a while, a bold ROI angle can get their attention again.

Pro Tip: Advanced Buyers Can Test It on the Front End

If you know what you’re doing (and have the budget to test), you can use price-based headlines on the opt-in page itself.

Here’s what to expect:

Fewer total subscribers.
Warmer, ROI-focused leads.

This approach works best if your funnel is tied to a very low-entry offer ($1–$7 tripwire). In that case, the ROI math feels realistic and compelling.

But for most solo ad buyers, sticking with curiosity on the front end—and ROI math on the bridge/sales page—is the smarter play.

Final Thoughts

So, should you use price-based headlines with solo ads?

Curiosity headlines = more raw leads, colder quality.
Price headlines = fewer leads, warmer quality.

The best solo ad funnels use both—
👉 Curiosity on the opt-in page to get the lead.
👉 Price-based ROI on the bridge page, sales page, and follow-ups to convert them.

That’s how you maximize volume and quality.