Everyone Tracks OTOs. But That’s Not the Full Picture.
Ask most solo ads buyers how they measure success and they’ll say:
“Well… I got 2 front-end sales. So I almost broke even.”
Sound familiar?
But here’s the catch: you’re only seeing a fraction of what really happens.
The sales that actually make you money come later — from your email list.
And if you’re not tracking those follow-up/broadcast sales back to the original solo ad provider?
You’re scaling in the dark.
The Blind Spot That’s Killing Your Funnel
We all obsess over incoming traffic. We track:
- Opt-in rates
- Front-end offer clicks
- OTO sales
But once that lead enters your list? Most people stop tracking.
Here’s what you miss:
- A lead might ignore the OTO… but buy 7 days later from a broadcast.
- You get the commission — but no idea which solo ad vendor brought that sale.
- You scale based on OTO performance… and cut the solo ad provider who actually sent you your most responsive buyer.
Let’s make it real.
A Real Example From My Own Solo Ad Campaigns
I’ve tested many solo ad providers who looked average on paper:
- Low front-end sales
- Zero OTO conversions
But when I started mailing that list?
Those leads bought. Hard.
Clean openers. Consistent clickers. And most of my broadcast sales were coming from that “low-OTO” vendor.
On the flip side?
I’ve worked with top solo ad vendors who delivered hot OTO sales up front —
…but then those leads vanished. No clicks. No replies. No purchases later.
Here’s what that taught me:
You don’t break even from OTOs. You break even — and profit — by mailing.
So if you’re only tracking up to the OTO…
You’re scaling based on the wrong data.
The Fix: Track the Sales That Matter
This is exactly why I recommend OptinDojo.
Most tracking tools only show:
- Where the click came from
- If it opted in
- And maybe if the OTO converted
OptinDojo goes deeper:
✅ Tracks every lead by solo ad provider
✅ Monitors openers and clickers
✅ Shows who bought from broadcasts and follow-ups
✅ Lets you see real ROI per vendor over time
This is how you stop scaling based on “click cost” and start scaling based on buyer quality.
Why This One Shift Changes Everything
When you track broadcast sales:
- You’ll build a ranking of the best solo ad vendors based on long-term ROI
- You’ll see which leads stay engaged
- You’ll start writing better follow-ups — because you’ll know what works
- You’ll stop wasting money scaling empty traffic
And most importantly?
👉 You’ll stop depending on front-end miracles…
…and start building a real business with your list.
Final Tip: OTO = Flash. Broadcasts = Fortune.
Front-end sales feel good. They’re fast. They’re visible.
But they’re not the full story.
Most profits come weeks later — when that list finally trusts you enough to buy.
Track that. Measure it. Optimize it.
And if you don’t have a system that tracks broadcast buyers back to the solo ad vendor?
🔚 Final Thoughts
Share your thoughts with me—comment below!
👉 Haven’t read the last one? Check it out: Why Solo ads arent working your and how to fix it
👉 Ready to grow your list? Buy Solo Ads
Until next time, keep growing your list!