Lesson 1: Why tracking is critical for success.

Tracking is the compass of your email marketing campaigns. Without it, you’re flying blind. 

Tracking tools like OptinDojo give you the data you need to understand what’s working and what’s not, so you can optimize for better results. 

Here’s why tracking is essential:

1. Monitor performance: See how many clicks, conversions, and sales your campaigns generate.

2. Optimize ROI: Identify which traffic sources or emails deliver the best results and focus on them.

3. Detect issues early: Spot problems like high bounce rates or low engagement before they hurt your reputation.

If you have a question, simply hit the "Contact Support" button to reach out.

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