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Module 7: Where to Find and Buy Solo Ads

Lesson 2: How to evaluate results from your solo ads

Once your solo ad campaign is live, it’s time to evaluate the results. Here’s what to look for:

Opt-in rate:

This is the percentage of people who visited your opt-in page and actually subscribed. Aim for at least a 30-50% opt-in rate.

Conversion rate:
Beyond opt-ins, track how many subscribers take the next step, like opening your emails or purchasing your offer.

Quality of leads:
It’s not just about quantity—it’s about quality. Are the leads engaging with your emails? Are they interested in what you’re offering?

Cost per lead:
Calculate how much you’re spending per subscriber. A good solo ad campaign will bring your cost per lead down over time as you optimize.

What to Do if Results Are Low:

Tweak your opt-in page: Sometimes small changes (like the headline or call-to-action) can make a big difference in your opt-in rate.
Test different vendors: Don’t rely on one vendor alone. Try a few and compare the results.
Adjust your offer: Make sure your lead magnet is appealing and relevant to your audience.
Pro Tip:
Track your campaigns using a tool like OptinDojo to see exactly where your clicks are coming from and how they’re performing. This data will help you optimize your future solo ad buys.

By following these steps, you’ll be able to confidently find reliable solo ad vendors and get quality traffic to grow your list.

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