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So… what exactly is domain warming?
Domain warming is the slow, steady process of increasing your email sending volume over time to build trust with Internet Service Providers (ISPs). Think of it as moving into a new neighborhood. If you rush in and throw a noisy party, you’ll attract the wrong kind of attention (hello, spam filters).
Skip the warm-up, and your carefully crafted emails might land in spam — hurting engagement and deliverability before you even get started.
Building Trust with ISPs
Sending thousands of emails on Day 1 raises red flags. Gradual sending shows ISPs that you’re a legitimate sender.
Avoiding Blacklists
A sudden volume spike could get your domain flagged as spam. Once blacklisted, recovery is painful.
Better Inbox Placement
Proper warming improves deliverability, keeping your emails out of spam and the “promotions” tab.
Stronger Reputation & Engagement
High engagement (opens, clicks, replies) builds trust with ISPs and boosts long-term results.
Start Small (50–100/day) → Send to your most engaged contacts first.
Increase Volume Gradually → Add ~10–15% per day over 2–4 weeks.
Target Engaged Contacts → Focus on subscribers who are most likely to open and click.
Monitor Metrics → Watch open/bounce rates and adjust if needed.
Set Up Authentication → SPF, DKIM, and DMARC are essential.
Stay Consistent → Don’t spike volume even after your domain is warm.
Steady open rates with no big drops
Reliable inbox placement
Higher volumes sent without delivery issues
Pro Tip: Warming up is just the beginning. Even after your domain is “ready,” stick to good practices like avoiding list blasts, focusing on engaged subscribers, and monitoring deliverability.
Once your domain is properly warmed up, you’re ready to:
Drive targeted traffic with OptinWizard Solo Ads
Use proven email swipe tools
like Quote GPT and Story GPT
Read more tips in the OptinWizard Blog
Warming up is about long-term success — and when paired with the best solo ad vendors and strong follow-ups, it’s the foundation of profitable email marketing.
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