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Module 4: Set Up Tracking

Lesson 2: Step-by-step guide to setting up OptinDojo

OptinDojo is a user-friendly tool designed specifically for email marketers to track and optimize their campaigns. Here’s how to set it up in detail:

1. Sign up:

Visit OptinDojo and create an account. The sign-up process is quick and straightforward:

Enter your name, email address, and create a secure password.
Confirm your email by clicking the verification link sent to your inbox.

2. Create a campaign:
Once logged in, navigate to your dashboard and follow these steps:
Click New Campaign to start a fresh tracking project.
Fill in the campaign details:
Campaign Name: A unique name for easy identification (e.g., “Solo Ad Campaign January”).
Traffic Source: Indicate where the traffic is coming from (e.g., Solo Ads, Facebook Ads).
Destination URL: Enter the URL of your opt-in page or landing page.
Save the campaign.

3. Generate tracking links:
After creating the campaign:
OptinDojo will generate custom tracking links.
Copy these links and use them in your solo ads, emails, or other campaigns to monitor clicks and conversions.

4. Install the tracking pixel:
The tracking pixel is critical for measuring conversions and opt-ins. Here’s how to set it up:

Go to the Tracking Pixel section of your campaign in OptinDojo.
Copy the pixel code provided.
Add the pixel to the thank-you page or confirmation page of your funnel. This ensures every opt-in is tracked accurately.
5. Test your setup:
Testing is essential to ensure everything is working as expected.
Complete a test opt-in to confirm the tracking pixel records the conversion correctly.

Tips for Effective Tracking with OptinDojo:
Name your campaigns clearly: Use specific and consistent naming conventions for easy organization and reporting.
Monitor performance regularly: Check the dashboard frequently to evaluate click-through rates and conversions.
Segment your traffic: If you’re running multiple campaigns, create separate tracking links for each traffic source to identify which performs best.

With these steps, you’re ready to use OptinDojo like a pro and gain insights to improve your email marketing results. In the next lesson, we’ll discuss how to analyze your data effectively. 🚀

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