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Module 2: Setting Up the Foundation

Lesson 2: Opening and configuring your autoresponder account.

Your autoresponder is the backbone of your email marketing system. It handles sending emails, managing your list, and automating sequences. Two popular options for autoresponders are AWeber and GetResponse. For this lesson, we’ll focus on GetResponse and walk you through the steps to open an account.

Why GetResponse?

GetResponse is beginner-friendly, offers powerful automation tools, and integrates easily with most marketing platforms. Plus, it includes templates, analytics, and even landing page builders to get you started.

Steps to Open a GetResponse Account:

1. Visit the GetResponse website: Go to GetResponse.

2. Sign up for a free trial: Click the Sign Up Free button. GetResponse offers a 30-day free trial, so you can test the platform without any upfront commitment.

3. Fill in your details: Enter your name, email address, and a secure password. Then, click Create Account.

4. Verify your email address: Check your inbox for a verification email from GetResponse. Click the link in the email to activate your account.

5. Complete your profile: Log in and follow the prompts to set up your account. You’ll be asked for details like your business name and website (if applicable).

6. Explore the dashboard: Familiarize yourself with the GetResponse dashboard. Take note of key sections like Lists, Email Marketing, and Automation.

Once your account is set up, you’ll have access to the tools you need to start building and managing your email list. Don’t forget to save your login details in a secure place!

In the next lesson, we’ll show you how to connect your autoresponder to your domain by setting up DNS records for email deliverability.

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