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Module 6: Write Your First Email Sequence

Lesson 1: Crafting Engaging Subject Lines and Email Content

Let’s be real—your email could have the best content in the world, but if no one opens it, it’s game over. That’s why subject lines are your first priority. They’re like the headline of a great story—they either grab attention or get ignored.

But writing a killer subject line doesn’t have to be complicated. Here’s how to craft subject lines and email content that your subscribers actually want to read.

How to Write Subject Lines That Get Opened:

1. Keep it short and sweet:
Aim for 6-10 words. People are busy, especially on mobile devices. Shorter subject lines are more likely to get opened. Example: “Your Free Guide is Inside!” or “Quick Question for You…”

2. Create curiosity:
Make them wonder what’s inside without giving too much away.
Example: “I Made This Mistake… Are You?”

3. Make it personal:
Use their name or reference something specific. People love to feel seen.
Example: “Hey [First Name], Ready to Grow Your List?”

4. Use numbers or lists:
Numbers catch the eye and make your email feel more actionable.

Example: “3 Quick Tips to Boost Your Open Rates”

Writing Email Content That Keeps Them Engaged:

Okay, they’ve clicked. Now what? Your email content needs to deliver value, fast.

Here’s how to keep them reading:

1. Start with a hook:
Your first line should make them want to keep going. Use a question, story, or interesting fact to draw them in. Example: “Ever wonder why some emails get crazy open rates while others flop?”

2. Keep it conversational:
Write like you’re talking to a friend. Nobody wants to read a corporate memo.

3. Focus on one message:
Don’t overwhelm your readers. Stick to one idea and make your call-to-action (CTA) clear.

4. End with a clear CTA:
Want them to download a guide? Reply to your email? Click a link? Spell it out.

Example: “Click here to grab your free guide now!”

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