Lesson 2: Tips for Staying Out of the Spam Folder

You’ve spent time crafting the perfect email sequence, but it won’t matter if it lands in the dreaded spam folder. Deliverability is key to your success, and these tips will help you stay in your subscribers' primary inbox.

1. Use a professional domain email address:
Sending emails from a free address like Gmail or Yahoo can hurt your credibility. Use a custom domain (e.g., [email protected]). It looks more professional and increases trust with email providers.

2. Avoid spammy words and phrases:
Words like “free money,” “limited time offer,” and “click” can trigger spam filters. Instead, use natural language that feels human.

3. Keep your formatting clean:
Avoid excessive capitalization (NO ONE LIKES SHOUTING).
Don’t overuse exclamation marks!!!
Use short paragraphs and plenty of white space to make your emails easy to read.

4. Authenticate your emails:
Make sure your SPF, DKIM, and DMARC records are set up. These records tell email providers that you’re a legit sender and help improve deliverability.

5. Encourage replies:
The more your subscribers interact with your emails (open, click, reply), the better your reputation with email providers. Ask questions or invite feedback to boost engagement.

6. Test before you send:
Use tools like MailTester or GlockApps to check your email’s spam score before sending it out.

Pro Tip:
Start your sequence with a warm, friendly welcome email. It’s your chance to make a great first impression and set the tone for what’s to come.

With these tips, you’ll be writing email sequences that land in inboxes, get opened, and drive results. Let’s keep the momentum going in the next module! 🚀

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