Lesson 1: Why regular list cleaning is important

Building a big email list is great, but here’s the truth: it’s not just about the numbers. What really matters is the quality of your list. If your list is filled with inactive, unengaged subscribers, it can hurt your email deliverability and lower your chances of landing in the inbox.

That’s why regular list cleaning is a must! In this module, we’ll cover why list cleaning is important and how to do it effectively.

Imagine sending emails to a packed room where half the people are asleep and the other half left hours ago. That’s what it’s like sending emails to an unclean list. Keeping your list clean ensures you’re reaching people who actually want to hear from you.

Here’s why list cleaning is crucial:

Improves email deliverability:
Sending emails to invalid or unresponsive addresses can hurt your sender reputation and make email providers think you’re a spammer.

Boosts engagement:
By focusing on active subscribers, you’ll see higher open rates, click-through rates, and conversions.

Saves money:
Most autoresponders charge based on the number of subscribers. Why pay for people who never open your emails?

Reduces spam complaints:
Inactive subscribers are more likely to mark your emails as spam. Cleaning your list helps avoid that.

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